Sales
Eaton & Ascot's
approach is totally honest,
direct, and straightforward.
At Eaton & Ascot, we not only strive to achieve a premium result for you every time, but we also educate you about the industry, your rights, and what to expect during the sales process.
We understand that selling a property can sometimes be an emotional and stressful time. We believe in taking the time to listen to your specific needs and expectations, so that we can customise the selling process to make this a happy selling experience for you.
Our approach is totally honest, direct, and straightforward. We will assess your property, tell you exactly what price we believe you can achieve in the current market, and create a marketing strategy best suited to sell your specific property, whilst achieving the highest possible price.
We will never attempt to buy your listing by giving you an over-inflated selling price, just for the sake of winning the listing. This only results in unhappy clients and you deserve better than that.
What We do to Help You
Sell Your Property?
1
Discuss with you and determine the correct selling price to list your property.
2
Formulate and provide you with a strategy to achieve the best possible price for your property.
3
Determine the best form of advertising to attract the right purchaser.
4
Discuss in detail the various options for selling and marketing your property.
5
Create a marketing program.
6
Assess and provide you with ideas and tips on how you can best prepare your property to go to market.
7
Arrange for photography and/or stylist.
8
9
Advertise your property for sale through the various media and social media outlets and Eaton & Ascot data base.
10
Organise Open House Events and private inspections.
11
Negotiate on your behalf.
12
Prepare all necessary legal documentation.
13
Co-ordinate Sale inspections (building and pest, finance valuation, swimming pool inspections etc)
14
Liaise with Solicitors / Conveyancers.
15
Co-ordinate hand-over of property.
16
Guide you through the entire process.
Marketing
When we list your property for sale we want everyone to know about it!
When we sit down with you, we will discuss the following matters in order to determine the best way of marketing your property, and customise the selling process, specifically to fit in with your life style and budget.
The choice is yours. We are there simply to explain, offer our expert opinion on the best course of action, and help you through the process.
What type of purchaser is likely to buy your home?
Existing home owners looking to upgrade or downsize, First home buyer or Investor. We will advise you what we believe is the right type of purchaser for your home.
What is the best form of advertising to attract the right purchaser?
- Internet Advertising (realestate.com.au, domain.com.au and various other real estate online advertising portals)
- Photography
- Newspaper and/or magazine advertising
- Social media advertising
- Eaton & Ascot website & database advertising
- Local marketing tactics.
Listing your property at the best price.
We will advise and help you in determining the correct market value for your home.
We will provide you with information and evidence of sales similar to your home, in your area, to help determine the price which the market is prepared to pay for your home.
There are however two choices in setting a price when marketing your home. Market with a price or Market without a price.
Many owners believe pricing their home for more than they expect to achieve, will protect them from underselling.
However in today’s market, this can hinder enquiries, and lead to having the home sit on the market for a lengthy period of time, resulting in the home being discounted to a lower price than it would have achieved, if it had initially been set at the correct market value.
The first few weeks on the market is the best time for a property to attract premium purchasers.
By pricing your property too high we can miss out on potential purchasers, just as by pricing your home too low, we lose the premium price.
This is where our skills and experience are needed.
Marketing
without a Price
Generally when marketing without a price, enquiries are higher, which increases the chance of finding a premium purchaser, and where there are more than one purchaser interested in the property, this method can greatly assist in achieving a premium price. The choice is yours.
Marketing time frame and the importance of correctly pricing your property. The best time in any marketing program is in the first 3 -4 weeks.
With most buyers utilizing the internet today, buyers are aware of new listings almost immediately as they come on the market. Statistics show that once a property is discounted, buyers seldom reconsider that property, and the main reason for discounting a property is generally because the price set was above market value from the start. This is why it is so crucial that your home is marketed at the correct price, or without a price.
Otherwise, you run the risk of having your home on the market for a lengthy period of time, and ultimately selling for a much lower price than you would have achieved if the property had been priced correctly from the start. What we will do to get your home sold for the highest possible price!
In order to achieve the top price for your home, we need to attract the greatest number of buyers. This process is as simple as A B C.
- Superior Marketing
- More Enquiries
- More Buyers
- Greater Competition
- High Sale Price
The best and most proven method of achieving a premium price for a property is to have competition.
Where there are more than one or two interested purchasers competing for a property, this pushes up the price.
In order to achieve this, we will recommend the best possible method of presenting and marketing your property, however, the final decisions are up to you.
Most importantly … we never give up!
We will maintain our enthusiasm and will keep pushing and promoting your property until a Sale eventuates – and we will always keep you informed of our progress along the way.
Ways to Improve
your Property before Listing
Repairs
Time and money spent repairing obvious defects is rarely wasted, as buyers want a property that’s in good shape. Check for visible signs of wear, inside and outside your home. Small jobs, such as filling gaps, re-grouting bathroom tiles or sanding and painting windowsills make a big difference to the appearance of your property.
Gardens
In garden beds or decorative pots, healthy plants make a big difference to the way your home looks and feels, so splash out here. Try clumping bamboo for privacy and hanging baskets for a splash of colour. Inside, add a palm tree in the entrance, a weeping fig in the lounge and flowering peace lilies throughout.
Soft furnishings
A new set of bed linen, towels and tableware makes any room look fresh and Inviting.
Dehumidifier
If it has been raining or you have a problem with damp, invest in a dehumidifier. It will make a huge difference to a musty home and you can take it with you.
Painting
If the walls are seriously grubby or dingy, it could be worth spending a few dollars and a weekend slapping a fresh coat of paint on them. Buyers want bright, clean rooms and this gamble may well pay off.
Storage
The less furniture, belongings and clutter you have in your home, the more spacious it appears. If you still have too much after clearing out, put it in storage and live with minimal possessions for the sale period.
Staging
Having a home stylist come in and stage your home for sale can be an expense that pays off, especially if you aren’t living in the house at the time. Depending on your budget, a stylist will advise or completely re-decorate in a consistent style, taking into consideration the type of house, the neighbourhood and what buyers want to see. However discuss this with your agent first.
Before you splash out on home improvements, first weigh up the impact. If you replace the doors on kitchen cupboards when the insides are falling apart, buyers will wonder what else you’re covering up. Any major renovations need to actually have an impact on the final sale price, so be careful when going for gold, and remember that interested buyers may not like your aesthetic. Less can be more.
Ultimately, what you spend and where, should depend on the likely return in the current market. Anything you do, needs to result in a higher sale price, otherwise you’ve wasted your time and money.
